Design causes us to think, feel and respond. It presents us with new ideas, perspectives and causes growth. It purposefully changes consciousness. I love the challenge of integrating imagery and typography to a formative aesthetic with the expressed purpose of communicating and intentionally directing thought.

As visual creatures humans have created a unique practice using type and image with design. Informed design is a powerful visual methodology synthesizing communication, psychology and visual perception. Design has the power to clarify or obstruct information. Letter forms as basic abstract marks, function as semiotic signs while simultaneously transmitting visual information.

How wonderful that black and white letters on this page create both visual form and communicate meaning! Marks becomes words. Words with agreed upon meaning combine and carry messages. Type and image unify to heighten communication, whether the message is intentional or not.

The meaning someone ascribes to what is designed creates and directs their thoughts. This is important because thoughts govern actions. The actions of one, influence the actions of many. Actions reflect personal, cultural, social and political values and beliefs. On an individual level, a series of actions, moment by moment and day to day, make up a life. The lifetime of many create a generation for a specific time and place. Many generations form the history of humanity, and are shaped by design.




"To design is to communicate clearly by whatever means you can control or master."

~Milton Glaser,
Graphic Designer